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2010 Pac-10 Football Trailer and New Logo
Wigan V Fulham: The Premier League Badge Match
The long summer wait is almost over and the new season is almost upon us so its time for an alternative preview to the season. Despite being a hardcore fan, standing in the crowd for another miserable four nil thrashing at the hands of some no hopers from the middle of nowhere and buying the over priced half time burger, there is a chance you arent familiar with where your team badge came from?
You need wonder no more as we delve in to just why that dodgy looking club badge is the way it is logo design. Actualy, before we get in to this, it's worth pointing out that many of the big clubs have logos which say exactly what they are, Chelsea's lion for example or Brighton's seagulls, but others are a little more obscure and complicated. There are further teams who have made it almost impossible to understand.
There is no real mystery around the Wigan athletic badge despite its obvious complexities and inclusion of so many items. Their club logo is actualy adopted from the Metropolitan Borough of Wigan, but that doesnt tell the full story. The team logo is made up of a lion, sparrow hawk, a knights helmet and castle, a tree, some grass and in the middle some diamond shapes. All of this is wrapped up in the dominant colours of gold and black with a splash of red. Odd choices considering Wigan play in blue and white stripes.
When you delve in to the reasons behind the choice of items included and the colours used, it brings to the fore a unique story. The black diamonds represent the local coal mining industry while the red rose is from the county of Lancashire. The tree included is actually a Wiggin Tree, a pun in local terms of the district and the lion and castle are taken from the arms of the county of Wigan. The sparrow hawk was included as a tip to former boroughs under Leigh and Atherton. In other words, Wigan's logo designers made full use of the local geography and history when creating the crest.
Other teams have had to change their original badge considerably and for a number of interesting reasons. Take Fulham FC, they had to completely change logo in 2001 thanks confusion around the marketing of their brand. Their old logo was actually owned by the London Borough of Hammersmith and Fulham and therefore made it impossible to use on anything other than the shirt. When you add in that a survey of Fulham fans found that only 14% could identify their football club logo, you can see why it made sense to change. So, the new logo is bland, plain and uninteresting, but at least they actually own it now!
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Can I use a football clubs logo on my website that sells football merchandise?
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